Moving ahead from the conventional advertising focus on brands, FMCG companies are now trying to establish a connection among the company and its various brands.
Designing menus according to what's in season has great benefits, not least being vis-a-vis quality and price.
Self-indulgence is the new motto of the uber rich as more foreign luxury brands announce their presence in India.
Top agencies JWT and Ogilvy are conspicuous by their absence from the list of agencies picking up the maximum business in 2006, even as those like Euro RSCG and Grey Worldwide have made a comeback.
The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.
As the Rs 1,000-crore (Rs 10 billion) outdoor advertising market becomes increasingly crowded with giant-sized backlit hoardings, technology may soon become the differentiating factor.
Starting this month, Baristas everywhere will sport a fresh appearance. As part of its exercise to refresh its image, the coffee chain will reveal a conceptual shift from cafe to lounge.
Specific pack sizes boost growth in certain categories.
Dairy major Gujarat Co-operative Milk Marketing Federation plans to take a plunge into the flavoured yoghurt business. The product will cater to the youth and health conscious.
With retail story getting bigger by the day, China threat looms large.
With pricing power returning to the fast moving consumer goods sector as consumers begin to upgrade to premium products, most companies have stopped offering freebies and reduced prices.
Market research firm Synovate, part of the Aegis Group Plc, is on the lookout for acquisition opportunities in India.
Here's a trust fund that professes to replace investor-welfare with the welfare of the artist.
Samsonite India will be shutting down its manufacturing unit at Nashik over the next three years. Production at the plant, which has a capacity of 10 million units, will be scaled down to 50 per cent by December 2006.
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